For non-technical entrepreneurs, building tech products can feel like walking through a minefield. It's far too easy to lose time and money on the wrong platforms, unnecessary features, or unsuitable developers.

However, there's a lifeline - this book. It's your step-by-step guide to making informed tech decisions and steering clear of trial and error. With this book, you're all set to win the tech game, minus the headaches.

For non-technical entrepreneurs, building tech products can feel like walking through a minefield. It's far too easy to lose time and money on the wrong platforms, unnecessary features, or unsuitable developers.

However, there's a lifeline - this book. It's your step-by-step guide to making informed tech decisions and steering clear of trial and error. With this book, you're all set to win the tech game, minus the headaches.

About the Author

About the Author

About the Author


Meet the tech entrepreneur, Stanislav Synko - the mastermind behind Aleph One: a dynamic venture studio and Inc 5000 company that turns promising startups into shining stars in the realms of AI, FinTech, HealthTech, blockchain and Real Estate Tech.

And when Stan isn’t knee-deep in code or strategy meetings, he’s enlightening future tech enthusiasts at events and universities.

Stan's love affair with tech started young. He was only 12 when he started creating websites, and by 15, he was a full-on freelancer in his homeland, Ukraine. Despite a setback in the form of university expulsion due to an unshakeable focus on programming, Stan turned that into a stepping-stone towards entrepreneurship. He forged ahead and launched his own web development company.

Although his maiden venture didn't take off as he had planned, Stan didn't skip a beat. He packed his bags, journeyed to America, and launched Aleph One, pivoting the model to invest in and partner with promising startups. One such early investment, Swag.com, proved to be a massive success.

Now, Stan is debuting his first book, “Simple Custom Wild”. More than just a book, it’s an accessible gateway into the tech world, curated from his wealth of knowledge and experience, especially for those without a technical background but who are bold enough to step into this sphere.

For Stan, it's all about resilience and tenacity. Those early hiccups didn't deter him; they just fueled his fire. His mantra? "Work hard and be nice to people." That's the Stan way!

Connect with Stan.

"Imagine playing a game like Super Mario™ with no extra lives—and your entire net worth on the line. This is what it’s like to run a start-up. Founders face new challenges constantly, and they can’t make a wrong move."

"Imagine playing a game like Super Mario™ with no extra lives—and your entire net worth on the line. This is what it’s like to run a start-up. Founders face new challenges constantly, and they can’t make a wrong move."

"Imagine playing a game like Super Mario™ with no extra lives—and your entire net worth on the line. This is what it’s like to run a start-up. Founders face new challenges constantly, and they can’t make a wrong move."

Book Insights

Book Insights

Book Insights

What will I learn?

You'll learn strategies needed to develop each type of product, a simple framework for determining if your product is Simple, Custom, or Wild, and much more!

Who is this book for?

This book is ideal for non-technical entrepreneurs and startup founders who want to navigate the tech world without making costly mistakes.

Do I need a CTO?

This book will help you determine when to hire a technical co-founder or CTO and how they can contribute to your success.

What about post-launch challenges?

Upon the completion of this book, you'll have the solid foundation and understanding required to make informed decisions throughout your product's lifecycle.

Get Your Free Chapter

Get Your Free Chapter

Stop making painful tech mistakes. Learn how to confidently develop the right product for your business.

Download Chapter 1 of Simple Custom WIld

© 2023 Stanislav Synko. All Rights Reserved.

© 2023 Stanislav Synko. All Rights Reserved.